Aboca for cosmetics

In the Spring of 1978, the intuition of Valentino Mercati gave birth to Aboca: not just a company, but a life project, a thought, a clear vision of the world and of health, under the sign of the truly natural.

Valentino Mercati, after purchasing a farm in the Tuscan hills at a place called Aboca, fell in love with the world of Organic Agriculture and medicinal herbs and took that piece of land as a possible starting point for exploring new frontiers in man's relation to nature.

Aboca thus began its adventure in the field of natural health in a revolutionary manner: a totally verticalized chain of production, from production of quality raw material through organic farming all the way to testing the pharmacological and clinical effects of the products.